(Update) Hallyuism Highlight

Rain Named PR Ambassador for Korean Food

Rain

Singer Rain (real name Chung Ji-hoon) was named PR ambassador for Korean food on July 13 at a ceremony that was held at the Ministry for Food, Agriculture, Forestry and Fisheries in Gwacheon, Gyeonggi Province.

Singer Rain has been named PR ambassador for Korean food. The Ministry for Food, Agriculture, Forestry and Fisheries appointed Rain on July 13 at the Gwacheon Government Complex. Over the next year, Rain will appear in video materials publicizing Korean cuisine and attend major events related to Korean food.

Rain said, “To me, Korean food is like a mother and my primary instinct. While holding overseas concert tours and filming movies, I always wished that Korean food was more competitive so that more people could enjoy it. I’m thankful for this opportunity to publicize it.” The singer added, “Chinese and Japanese cuisines are very popular abroad compared to Korean cuisine. I want to publicize the health benefits of Korean food so that people all over the world can enjoy kimchi and tteokbokki.”

Rain says his favorite Korean dish is tteokbokki, which he said made a perfect snack that he used to enjoy while at school.

The minister for Food, Agriculture, Forestry and Fisheries expressed his appreciation to Rain for taking on his new role and said he hopes that, with Rain’s help, Korean cuisine will become as big a star as Rain in the global arena. He also pledged active support to Rain’s overseas fan meetings by treating his fans to Korean delicacies.

The appointment plates that were given to Rain that day were produced in the form of a roll and ceramic pot to publicize traditional Korean culture.

A ministry official said the ministry chose Rain as PR ambassador in a bid to nurture Korean cuisine into a global industry and globalize its taste so that people all over the world can enjoy it.

Lee Hyo-ri, Wilber Pan to Appear in Hyundai Motor Ad

hyori

Lee Hyori

wilberpan

Wilber Pan

Singer Lee Hyo-ri, 30, and Taiwanese singer Wilber Pan, 29, will appear together in a TV commercial to be shown in China and perform the background song as a duet. Lee’s agency, Mnet Media, said the two singers had been cast for a TV commercial for Hyundai Motor’s “i30” and will record its background song in Korean and Chinese. They will begin shooting the commercial on July 19 in China.

The commercial will be produced in the form of “branded entertainment,” like Samsung Electronics’ Anycall commercials, which featured diverse content. It will be produced by director Cha Eun-taek and songwriter Park Keun-tae, who also produced the Anycall series.

Mnet Media added that Wilber Pan had arrived in Korea on July 14 and began recording the song the next day. Lee will start recording on July 16 and the two will shoot the commercial/music drama on July 19 in China. Lee will also hold two or three promotion tours in China. “So far Lee Hyo-ri has never debuted overseas, but the upcoming visit will not be her official Chinese debut,” said the agency.

Wilber Pan gained popularity in Chinese-speaking countries in 2006 for the song “Bu De Bu Ai,” which was a remake of the song “Please Tell Me Why” from the Korean hip-hop duet Freestyle.

News via KBS

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